Privacy Policy

Effective: November 12, 2025

Contents

  1. ABOUT US

  2. ABOUT THIS PRIVACY POLICY

  3. WHAT PERSONAL INFORMATION WE COLLECT AND HOW WE COLLECT IT

  4. HOW WE USE YOUR PERSONAL INFORMATION

  5. WHAT IS OUR LEGAL BASIS FOR PROCESSING

  6. HOW WE SHARE YOUR PERSONAL INFORMATION

  7. YOUR MARKETING CHOICES

  8. RETENTION OF YOUR DATA AND DELETION

  9. INTERNATIONAL DATA TRANSFERS

  10. YOUR DATA PROTECTION RIGHTS

  11. SECURITY OF YOUR INFORMATION

  12. CHILDREN’S PRIVACY

  13. NOTICE TO CALIFORNIA RESIDENTS (CCPA/CPRA)

  14. COOKIES AND SIMILAR TECHNOLOGIES

  15. DO NOT SELL OR SHARE MY PERSONAL INFORMATION

  16. CHANGES TO THIS PRIVACY POLICY

  17. CONTACT US

1. ABOUT US

“We”, “us” or “our” means Yorkville Cellars, LLC, with its principal place of business located at 160 Foss Creek Cir #1980, Healdsburg, CA 95448-5721, USA.

2. ABOUT THIS PRIVACY POLICY

Your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our website(s), mobile apps, and other online and offline products, services, and experiences (collectively, the “Services”).

Please read this Policy carefully. By using our Services, you acknowledge the practices described here.

If you have questions, concerns, or complaints, contact us at info@yorkvillecellars.com.

3. WHAT PERSONAL INFORMATION WE COLLECT AND HOW WE COLLECT IT

We collect information in three ways: (1) you give it to us, (2) we collect it automatically, and (3) we receive it from third parties.

A. Information You Provide Directly

  • Contact Information: Name, email address, mailing address, phone number when you sign up for newsletters, create an account, or contact us.

  • Payment Information: Credit card or bank details when you place an order. Note: This is collected and stored by our third-party payment processor. Their privacy policy applies.

  • Survey & Feedback Information: Responses to surveys, reviews, or promotions.

  • Communications: Content of emails, texts, or calls with customer service.

B. Information Collected Automatically

When you visit our Services, we (and our partners) automatically collect:

  • Device & Browser Data: IP address, browser type, operating system, device identifiers.

  • Usage Data: Pages viewed, time spent, clicks, referring URL.

  • Cookies & Tracking Technologies: See Section 14 for details.

C. Information from Third Parties

We may receive data from analytics providers, advertising partners, or shipping carriers.

4. HOW WE USE YOUR PERSONAL INFORMATION

We use your information to:

  • Send newsletters, promotions, or updates (with consent or where permitted).

  • Process orders, payments, and shipments.

  • Respond to inquiries, support requests, or feedback.

  • Improve our Services (analytics, testing, research).

  • Run contests, sweepstakes, or loyalty programs.

  • Detect and prevent fraud, abuse, or security risks.

  • Comply with legal obligations (e.g., tax, age verification).

  • Any other purpose disclosed at the time of collection.

5. WHAT IS OUR LEGAL BASIS FOR PROCESSING?

Where required (e.g., EU/UK), we process data based on:

  • Consent (e.g., marketing emails)

  • Contract (e.g., fulfilling your order)

  • Legitimate Interests (e.g., fraud prevention, site analytics) — only when not overridden by your rights

  • Legal Obligation (e.g., tax reporting)

You can ask about the legal basis for any processing by contacting us.

6. HOW WE SHARE YOUR PERSONAL INFORMATION

We share data with:

Service Providers: Hosting, payment processing, shipping, email delivery, analytics (e.g., UPS, Mailchimp)

Advertising Partners: Retargeting and cross-site ads — may be considered “sharing” under CCPA

Legal Authorities: When required by law, court order, or to protect rights/safety

Business Transfers: In case of merger, sale, or acquisition

We do not sell your data for money. We require all partners to protect your data.

7. YOUR MARKETING CHOICES

You control marketing communications:

  • Opt In: We send marketing only if you subscribe, purchase, or enter a promotion.

  • Opt Out:

We will never share your data with third parties for their marketing without consent.

8. RETENTION OF YOUR DATA AND DELETION

We keep data only as long as needed for the purpose collected, considering:

  • Nature and sensitivity of the data

  • Legal requirements (e.g., 7 years for tax records)

  • Risk of unauthorized use

  • Ability to fulfill requests or defend claims

You can request deletion anytime (see Section 10). We may retain data required by law.

9. INTERNATIONAL DATA TRANSFERS

We are based in the United States. Data may be processed in the U.S. or other countries.

For transfers from the EU/UK:

  • We rely on Standard Contractual Clauses (SCCs) approved by the European Commission.

  • Contact us for a copy of the SCCs.

10. YOUR DATA PROTECTION RIGHTS

Depending on your location, you may have the right to:

  • Access your data

  • Correct inaccurate data

  • Delete your data

  • Restrict or object to processing

  • Portability (receive data in a readable format)

  • Withdraw consent (where processing is consent-based)

  • Opt out of sale/sharing (see Section 15)

To exercise rights: Email info@yorkvillecellars.com or call (707) 894-9177 . We respond within 30 days (45 for CCPA). We verify identity before processing.

You may also complain to your local data protection authority.

11. SECURITY OF YOUR INFORMATION

We use industry-standard safeguards including:

  • SSL/TLS encryption

  • Firewalls and access controls

  • Regular security audits

  • Employee training

No system is 100% secure. We notify you and authorities of breaches as required by law.

12. CHILDREN’S PRIVACY

Our Services are not for individuals under 21. We do not knowingly collect data from children under 13 (or 16 for CCPA). If discovered, we delete it immediately.

13. NOTICE TO CALIFORNIA RESIDENTS (CCPA/CPRA)

A. Sale or Sharing

  • We do not sell data for money.

  • We may “share” data with ad partners (e.g., Meta Pixel) for cross-context behavioral advertising — considered “sharing” under CCPA.

B. Your CCPA Rights

  • Know (twice per 12 months)

  • Delete

  • Correct

  • Opt-Out of Sale/Sharing (see Section 15)

  • Limit Sensitive Data Use (not applicable — we don’t collect it)

  • Non-Discrimination

Submit requests via:

We verify identity (e.g., name + email + last purchase).

14. COOKIES AND SIMILAR TECHNOLOGIES

We use:

Essential: Login, cart, security.

Manage preferences: Use the cookie banner or browser settings. We honor Global Privacy Control (GPC) signals.

15. DO NOT SELL OR SHARE MY PERSONAL INFORMATION

Enable Global Privacy Control (GPC) in your browser.

We process opt-out requests within 15 days.

16. CHANGES TO THIS PRIVACY POLICY

We may update this Policy. Changes are effective when posted. Significant changes will be communicated via email or website notice.

Last updated: November 12, 2025

17. CONTACT US

Data Controller: Yorkville Cellars, LLC 160 Foss Creek Cir #1980 Healdsburg, CA 95448-5721 USA

Email: info@yorkvillecellars.com Privacy Requests: info@yorkvillecellars.com Phone: (707) 894-9177